Thoughtful campaigns. Meaningful connections. Bringing brand experiences to life across retail, digital and partnerships.
Discover my work ↗Great brands are built through the details people remember.
An approach shaped by retail, brand visibility, partner campaigns and considered execution.
Responsible for executing in-store activations and campaigns that deliver high-impact brand visibility and consumer engagement across key retail channels, keeping the brand consistently represented at every one.
Supports KPI management through weekly KPI meetings and keeps open communication with store staff so protocols are followed across all key touchpoints.
Planned and executed campaigns to lift sales and drive traffic for a Singtel Exclusive Retailer, using partnerships with malls, e-commerce platforms and payment partners.
Worked closely with internal stakeholders to make sure promotions went out accurately and on time.
A considered mix of strategy, creative thinking and operational delivery.
A foundation in events, marketing and business.
Royal Melbourne Institute of Technology, via Singapore Institute of Management
Singapore Polytechnic
Republic Polytechnic
A glimpse into my creative eye and content work on Lemon8.
A review of CHAGEE's Hojicha Genmai Milk Tea, highlighting its roasted notes, nutty genmai and the in-app Sip & Win promotion.